Heatmaper: among the 5 finalists of ProXXima start-up!


ProXXima Startup has revealed the five finalists eligible to their R$20,000 prize. The awarded company will be announced this Tuesday, May 6th, on the ProXXima event, where each will have the chance to present its ideas on stage. One more company, to be selected by the event’s sponsor Mapfre this coming Saturday, May 3rd, will be presenting as well.

 

Check out the finalists, ranked alphabetically:

Buniverse

Search engine for connecting people and brands.

DON

First Brazilian wearable: caps with RFID chips that collect information according to user behavior and distributes prizes and benefits from partners.

Echoes

Platform that facilitates presentation, review and approval of pieces between agencies and clients.

Heatmaper 

Cloud service which analyses camera recorded videos to reveal customer behavior insights.

Qranio 

Qranio values your knowledge. Those who answer questions accumulate poins to exchange for amazing prizes. 

 

Heatmaper is a cloud service which analyses recorded videos to reveal valuable insights which help marketing and trade marketing to optimize store layout, product placement and holding promotional campaigns in the “hotter” zones.

Customer flow analysis in stores is GeekSys’ big bet. It allows retailers, consultants and well established retail consultancies to obtain accurate visual insights, without any additional equipment installment and in a matter of minutes. 

The offcial announcement and further information about the event can be found in: link and link

 

Good luck to all finalists!


Posted on 05/02/2014

Heatmaper: new looking, new features and much faster heatmaping!


 

Layout

The new dashboard design is now following the GeekSys' branding style.

Mobile

Fully compatible with any mobile, including Android® and iOS® devices.

Heatmaping

Heatmaper algorithms are now 25x faster, 47% more accurate and invariant to shadows and sudden light changes.

Navigation

Select video periods and generate the heatmap with just 3 clicks or finger touches. (achei finger touch meio estranho! as pessoas falam assim?)

Regions of Interest

"Zoom in" and "Zoom out" on user defined scene regions to reveal details and improve the customer behaviour understanding.

Timebase

Sync the uploaded video time to the real datetime for correlations between scene and in-store events.

Heatmap download

Download the heatmap image to any device with a single click or finger touch.

Video uploads

Simultaneous and drag-and-drop video uploads are now fully available.

Activity index

Easily understand how intense is the in-store customer's activity over time.

 

Do you want to suggest any other feature? 

We're open to listen to you, just drop us an e-mail


Posted on 04/09/2014

Heatmaper: heatmaps on-demand and insightful heatmaps


Heatmaper is a cloud service which analyses steady-camera recorded videos to reveal valuable insights that help marketing and trade marketing areas to optimize store’s layout, improve product positioning and execute promotional campaigns in the "hottest" zones.

Analysis of customer traffic inside physical stores is one of GeekSys’ big bets. It allows retailers, independent consultants and the well stablished retail consultancies to have access to a tool which offers a new and accurate view of customer behavior. 

In addition to providing never seen before insights to retail stores, GeekSys’ newest analysis tool was completely developed in Brazil and arises with the ambition of conquering the world.

What are the Heatmaper’s advantages?

From product conception to choosing the best business model, all was engineered to facilitate the access to new insights and simultaneously allow our clients to keep focused on what’s most important: transforming insights into effective actions that improve the purchasing experience and increase the store’s revenue.

 

 Benefits

Functionalities

Zero aquisition cost 

There is no need for any new infrastructure, server installation or software integration

On demand

No contract is required, the heatmaps can be generated as and when needed

Non-invasive analytics

Consumer’s faces and bodies are removed from scenes to guarantee privacy

Accessible from any device

Vizualise the heatmaps from desktops, tablets and smartphones

Insights from specialists

Ask our marketing and retail specialists comunity for more insights

Activity index

An indicator of how hot or cold is the consumer’s activity

Fast

Videos are processed at Geeksys’ servers and heatmaps are generated extremely fast

Zoom

Select a region of interest in the scene to refine the heatmap’s analysis

Timelapse

A compact view of recordings, containing only the best and most important moments

One-click sharing

Share heatmaps with your team easily

 

In order to use the Heatmaper service and generate heatmaps full of insights, simply follow these five steps:

 

 

 

Please watch below a short video explaining how to send your videos and vizualise the heatmaps:

 

How are generated the heatmaps?

The heatmaps are the result of sophisticated analysis, made by GeekSys’ own algorithms, which detect and classify the individual’s motion inside the store.

 

      

 

All individuals in motion on the video...            ...are removed to guarantee privacy…             ...and awesome heatmaps are generated!

 

All individuals analysed have 100% guaranteed privacy because their bodies and faces are bluried or completely removed from the scenes. In addition, the videos sent to GeekSys’ servers are stored only during heatmap generation and deleted afterwards. 

No image or video that allows further identification of individuals is stored.

 

How much investment is needed?  

Heatmaper is commercialized through an exclusive credits purchase system, similar to prepaid cellphones. The prepaid credits’ model was strucutured to give greater flexibility to our clients and also ease de expansion of Heatmaper service outside of Brazil. 

Currently, there are 4 credit aquisition plans available, while one of them is exclusively destined to experimentation and the others are destined for commercial aplications, check them out:

 

The free trial is available for testing the service. It doesn’t generate costs and can not be utilized for commercial aplications. All the other plans ("$ 250""$ 500" e "$ 1000") aim commercial usage and allow the processing of an unlimited amount of videos, adding up to the respective credit lenghts of 50, 500 or 5000 hours.

The amount of videos that may be uploaded is unlimited for all the plans. For example, in a 50 hours plan, it would be possible to upload ten 5-hours videos or a hundred 30-minute videos or even smaller videos of various lenghts up to the 600-minute limit.

The term "retention" refers to the period during which the heatmaps are kept stored in GeekSys’ cloud servers. By saying the retention period is of 3 months, it means the heatmaps will be available for vizualization for 90 days from the moment the video was sent. In the free trial and the entrance plan (R$250 for 50horas) the retention is of 3 months, while the other plans have 6-month or 1-year retention.

Questions?

Contact us by e-mail or through the contact page

Like it?

Try it now!


Posted on 02/18/2014

There are good reasons to believe in start-ups in 2013


An inspiring video, created by Ledface start-up, about the entrepreneurial Brazilian reality and the big promise for the start-up market in 2013.



Official link


Posted on 01/08/2013

Inspirational Quotes


Simple is always better

Make it better, not cheaper

You can do anything, but you can't do everything

We never fail, we just find ways that don't work

Let our insights change your mindset

Make people want to work for the company

© 2013 GeekSys Serviços de Informátida LTDA Back to Top