Heatmaper: among the 5 finalists of ProXXima start-up!


ProXXima Startup has revealed the five finalists eligible to their R$20,000 prize. The awarded company will be announced this Tuesday, May 6th, on the ProXXima event, where each will have the chance to present its ideas on stage. One more company, to be selected by the event’s sponsor Mapfre this coming Saturday, May 3rd, will be presenting as well.

 

Check out the finalists, ranked alphabetically:

Buniverse

Search engine for connecting people and brands.

DON

First Brazilian wearable: caps with RFID chips that collect information according to user behavior and distributes prizes and benefits from partners.

Echoes

Platform that facilitates presentation, review and approval of pieces between agencies and clients.

Heatmaper 

Cloud service which analyses camera recorded videos to reveal customer behavior insights.

Qranio 

Qranio values your knowledge. Those who answer questions accumulate poins to exchange for amazing prizes. 

 

Heatmaper is a cloud service which analyses recorded videos to reveal valuable insights which help marketing and trade marketing to optimize store layout, product placement and holding promotional campaigns in the “hotter” zones.

Customer flow analysis in stores is GeekSys’ big bet. It allows retailers, consultants and well established retail consultancies to obtain accurate visual insights, without any additional equipment installment and in a matter of minutes. 

The offcial announcement and further information about the event can be found in: link and link

 

Good luck to all finalists!


Posted on 05/02/2014

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